.for the art of ad campaigns

The two most amazing fall ad campaigns of 08 consist of doses of american minimalism and italian blossom accordingly.

Calvin Klein as the master of contemporary simplicity promotes in an absolutely consistent way le profil of his brand. Suvi Koponen appears to be the perfect muse for this visualisation of the brand's image. The angles that the light and clothes form as well as the dark clothes, all give an edgy turn to CK minimalism.

One year after her first campaign for Calvin Klein, Suvi Koponen is back in the spotlight for Francisco Costa’s latest collection. The campaign was photographed by Fabien Baron at Milk Studios on April 3rd and 4th, with styling done by Camilla Nickerson and Karl Templer, hairdressing by Eugene Souleiman, and makeup by Lucia Pieroni.

In a release to WWD, Costa had this to say about the collection, and choice to use Suvi: “The clothes are categorized by sharp, angular lines with a real emphasis at the waist, torso and legs. We thought that Suvi was the perfect choice to bring that to life in this very graphic campaign. She’s so current and versatile in her look and expression. She really exudes a certain strength that echoes the overall look of the season.”

source: Supreme Management

pics: tfs

And then some miles away we find Emilio Pucci 's ad campaign. An original surprise consisting of heterogeneous elements. Juergen Teller's harsh lighting pairs with Pucci's colours in a very unique way and in all this stars the photographer's favourite Mariacarla Boscono.

source: Fashionologie

.just one look

Justin Portman steps back for Natalia Vodianova to shine. Perfect caring distance. Love.


Giuseppe Zanotti Design Boutiques launch party;
London, July 10.



My heart my head my mind my soul
My feelings over you
My tears my touch remember all that I am to you

Abso-fuckin-lutely!

Lately i've been having a lot in mind (Kiki's comeback, Haute Couture shows, must-have summer looks, Fall 08 ad campaigns, Glasto looks, trends of the moment..) and no time to dedicate one post to each and every one of them. I was haunted. I couldn't wait. I couldn't let all this pass by. I think vacation would be an interesting solution in order to stay away from my pc. But since at the moment there 's no such plan on schedule and in order to avoid the rising blogo-stress and to catch up with the fashion's lightspeeds i just and simply decided to collect my thoughts in titles.


The absolute street-style/ celeb-worn accesory
*can't get you out of my mind..





The absolute SS08 shades
*in search of the perfect copy-cat.


source: style.com


The absolute employer's gift
*wish i have walked too!


source: fashionologie.com


The absolute Paris-based Longchamp ad.
*seriously coveting this bag.


source:katemossonline.net

Do NOT forget to check the contest below.

Dear Miami (part 2)

When it comes to backstage photos or making-of videos, i just can't get enough! Meet the designers, watch Kate, Daria, Lara and Sasha in action and pretend you are in Miami too.

Dear Miami

Do you remember this photo that we first saw in April where Kate, Daria and Lara were in the middle of a photoshoot? Well i had almost forgot about it although being curious about the result..

And now the issue is out! W magazine for July 08.

For the whole- 36 page Bruce Weber photoshoot click here.

Parfums Tops

Scents form a magical world in which we make beautiful stops to unforgettable moments of our past. Perfumes play a key role for our sensuality of course but above all they have this 'eternal' value due to the memories to which they are related to.
Smelling the last drops from any perfume of my past i meet people, i become this old me, i travel in space and time so fast that sometimes i am just putting this bottle away abruptly, probably because my senses are simply unable to find balace between the unique now and the many then.
I find it, still, an intriguing experience and maybe that is why i tend changing them when a new 'chapter' is about to begin.


I take a glance and count 9 different bottles. Each one containing parts of my growing up, starting from the early adolescence. So many stories unfolded.. Just close your eyes for a moment and take a deep breath above them.

And here are some of the Tops' perfume choices.

Which is your current everyday scent?

Fever In the morning

Although this inner thinking need grew up on me during the last days and as i have posted below i would stop blogging for some days (having in mind for a week), i went ill (2nd time this year) and i 'm tortured by this horrible fever now. Since yesterday i 'm in my pyjamas doing almost nothing. This evening though i felt a little bit better and couldn't help it but stick in front of my pc..

Alternatives

Oscar's 2008 never worn dream dresses

Style.com tapped ten designers to create the perfect gown for the Oscar's leading ladies. Clockwise, Peter Som went for 'peacock' shades and a layered chiffon and tulle look for Cate Blanchett. Costello Tagliapietra created an amazingly erotic dress for Amy Ryan using mainly gold panne velvet and some discrit slits on the back. Richard Chai having in mind Tilda Swinton and her "i hate chic!" declaration opted for something playful and ethereal. I would love to have seen her in this dress.. For the younger ones Phillip Lim accentuated that:"One error a lot of young actresses commit at awards shows is that they make themselves look a lot older than they actually are by wearing overpowering clothes." And indeed both Ellen Page and Saoirse Ronan fell in this trap, don't you think? Therefore Lim went for a cinched waist and the organza flower at the shoulder to play a little bit more with the lines sticking to simplicity. Rodarte designed for Saoirse Ronan a fantasy bubble pink pleated tulle dress just for her age and the event. Gorgeous!

*click on the image for a larger view

Are you sure now my ladies that you chose the right dress for you? I have some serious doubts now that i 've seen these. At least on paper they all seem like true fairy tale. I wonder why we don't often see such wonderful and unique pieces when the red carpet time arrives.

Smile please!

"Iekeliene Stange doesn't just take photos to work out her wrists, they actually end up in magazines like Muse, Japanese Harper's Bazaar and The Room for all (ok, some of) the world to see.

She's currently taking black-and-white photos of the backstage madness during Paris Fashion Week, all of which will be, according to her, "from my perspective."

According to WWD, she plans to show an exhibition of her work, which covers several seasons of fashion, at a London gallery." (fashionista)

But what you don't know is that (...) it's actually cerulean.


is not just blue, it's not turquoise, it's not lapis... *

The best part of FWs are the 'shows' before and after the actual show, with loads of champagne and delis, goofiness, laughs, hugs, model style, funny poses, beautiful portrait pictures taken, applausing and above all a sweet anxiety for the upcoming and a huge relief when lights turn out.
Voilà some of the backstage/front row (waiting for the show to begin) and after-show party moments:

source: style.com, the cobrasnake

*Reviewing time will follow.